Vitamin C awareness survey (questionnaire) results. Completely different between men and women!? “What to expect from vitamin C”

April 08, 2018

What is vitamin D that is attracting attention now?

SUMMARY

Completely different between men and women!? “What to expect from vitamin C”. Males prefer “physical strength and health,” while females prefer “beauty.”

Completely different “what to expect from vitamin C” for men and women

SPIC Co., Ltd. named April 4th as"Vitamin C Day" (CC Day), and conducted a questionnaire on vitamin C to commemorate this.
Of the 12,731 men and women surveyed nationwide, about 1,000 were extracted from those who answered that they had purchased, drank, or ate vitamin C-containing supplements or health foods in the past year. As a secondary survey, we also conducted a questionnaire asking, "What do you expect from vitamin C?"
As a result, the most common responses among men were "for health," "recovery from fatigue, prevention," and "prevention of colds," while among women, "for skin (whitening, prevention of blemishes and freckles, and acne)" stood out. As a result, expectations for vitamin C differed greatly between men and women.

"Expectations for vitamin C: Men's number one is 'for health', women's number one is 'for skin'"

In the secondary survey (questionnaire), we asked the respondents to answer from the following options regarding the purpose of vitamin C intake (multiple answers allowed).
□ Fatigue recovery, prevention
□ Prevention of colds (improvement of immunity)
□ For skin (whitening, prevention of blemishes and freckles, acne)
□ Anti-aging
□ Sunburn prevention
□ Anemia improvement and prevention
□ Improvement of atopic dermatitis
□ Constipation improvement
□ Hangover improvement
□ Expecting collagen production
□ Antioxidant effect
□ Expecting anti-stress effect
□ For health
□ Cancer prevention
□ Other

As a result of the questionnaire, Among all respondents, regardless of gender, the top answer was “For skin (whitening, prevention of blemishes/freckles, acne) (30.5%)”. This was followed by “for health (20.4%),” “prevention of colds (improvement of immunity) (18.7%),” and “recovery from fatigue, prevention (18.5%).”

“Vitamin C intake purpose (overall) top 4”

However, when this question is reaggregated by "gender", men answered "for health (27.4%)", "fatigue recovery and prevention (26.2%)", and "cold prevention (immunity improvement) (23.8%)". While each of the three answers ranked high at around 25%, the number of answers for “for the skin” was only 13.0%.

“Vitamin C intake purpose (male) top 4”

On the other hand, 44.5% of women responded that it was for “skin whitening, prevention of dark spots and freckles, and acne,” while the other three responses were “for health (14.8%).” The result was a large difference in “prevention of colds (improvement of immunity) (14.6%)” and “recovery from fatigue, prevention (13.6%)”.

"Vitamin C intake purpose (female) top 4"

Based on the above results, it was also confirmed from the awareness survey that men are oriented toward "physical strength and health" and women are oriented toward "beauty" as the purpose of taking vitamin C.

Expectations for vitamin C range from health to beauty. The breadth of its coverage is clear

According to the results of the questionnaire, expectations for vitamin C range from "healthy" to "beauty", and vitamin C has the potential to meet such a wide range of user expectations. It has the shape shown.
This result may be able to reconfirm the evaluation brought about by people's experience of vitamin C in human history.

♣️ ♣️ ♣️ ♣️ ♣️ ♣️ ♣️

In commemoration of "Vitamin C Day," SPIC conducted a questionnaire on vitamin C for the general public and for doctors with the cooperation of research institutions.
April will be designated as Vitamin C Month, and the results of this survey will be published on the News page.
You can see the survey results here.
1st: Vitamin C is the 4th nutrient! At the top of the list of nutrients that people “know”, “interested in”, “want to take”, and “taken on a regular basis”.
2nd time: Vitamin C awareness survey (questionnaire) results. Completely different between men and women!? “What to expect from vitamin C”
3rd time: What is the feeling of vitamin C? “Immunity”, “Fatigue recovery/fatigue prevention” and “Skin effect” ranked high.
4th: 90% of enthusiasts don't know? "Daily intake of vitamin C"
5th: Physicians and Consumers, A Big Opening in Vitamin C Awareness. Fewer than 5% of users use a regimen that doctors consider effective.

[Overview of survey (questionnaire)]
<Summary>
・Web questionnaire for consumers in their 20s to 50s (number of responses: 12,731 people)
・A web questionnaire for those who answered that they were taking vitamin C from supplements and health foods (number of responses: 1,000 people)
・Fax survey on vitamin C targeting doctors (number of responses: 100)
<Details>
survey name
Questionnaire survey on vitamin C
Survey target
[General] 12731 men and women in their 20s to 50s nationwide
[Physician] 100 physicians who perform vitamin C drip therapy nationwide
Number of valid responses
[General] 12,731 (1st survey) 1,000 (2nd survey)
[Doctor] 100
Investigation period
March 12 (Mon) - March 19 (Mon), 2018
Survey method
[General] Internet survey
[Doctor] Fax Survey
investigative agency
INTAGE Inc.